Who we are
We are creators who spend our days making things for big, well-known companies: animation, 3D, VFX, interfaces, products. We are good at it. But most of that work happens inside someone else's brand guide, someone else's rules and someone else's idea of what is allowed.
PytCorp is our sidegig. It is the place where the skills we already have, and the longings we have carried around for years, finally get used at full scale. Here the animator animates what makes them laugh, the designer designs without a corporate filter, and the builder builds the strange idea instead of the safe one.
We work as full-time animators and creators in spirit, even when the calendar says evenings, weekends and every other week. The goal is not a corporation. The goal is the experience of making something together, in a fun and engaging way, and seeing where it takes us.
Why we say pyt
Most companies are afraid of releasing something that doesn't work. We are built on it.
We will ship things that fail. We will promote things that didn't land the way we expected. We will tell people about it, openly, because the failure is part of the product and part of the story.
Launching to fail is not our excuse; it is our strategy.
The product exists first and foremost to release our own tension and stress. If it makes us laugh and lets us breathe out, it has already done its job. If an audience finds it fun too, that is the bonus we are working for.
What we believe
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Fun first, value second.
We start with what is fun to build. The value comes from what we learn, and when we find it, we deliver it in a fun way.
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Everything must be pyt-able.
If we can't say pyt to it and let it go, we are holding on too tight. That goes for features, ideas, deadlines and our own pet projects.
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Ship ugly, ship early.
Rough and live beats polished and hidden. Success is shipping something, anything.
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Mistakes are material.
Our errors, flaws and human reactions are what pyt comes from. We use them as content, as design and as brand, not as something to hide.
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Anti-corporate, pro-human.
Humour and honest human communication are the way in. Helpful things get snuck in through the back door, never preached from the front.
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We build with people we enjoy.
Trust and years of working together come first. Nobody has to go full-time for their contribution to count.
How we build
We borrow from Eric Ries and the Lean Startup movement, because it says out loud what we already feel: a startup is an experiment under extreme uncertainty, and the unit of progress is learning, not polish.
In sprints of 21 to 30 days.
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Every release is an experiment.
The question is not can we build it? but should it exist, and does anyone laugh? Before we ship, we write down in one line what we expect to happen.
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Build, measure, learn.
Each sprint turns one idea into something real, puts it in front of people, and ends with what's next.
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Our MVP is the smallest thing that makes us laugh and teaches us something.
If it teaches nothing, it is too big or too safe.
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The pyt review.
After every release we compare what we expected with what happened, ask "why?" until we hit something real, and then say pyt to the rest.
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Pivot or persevere, and pyt either way.
Changing direction is not failure. Clinging to an idea nobody wants is.
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Count only what matters.
A few honest numbers per experiment, such as: did we ship, did someone come back, did someone pay for the silly button. No vanity dashboards.
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Business thinking runs alongside, not ahead.
How we earn money is mapped as its own set of hypotheses and tested like everything else.
What we make for people
Fun, absurd and slightly irreverent apps that help adults let go of stress.
Mobile first. Humour and play are the entry point; the help is in there too, quietly.
Cheap and widely loved
We want to be cheap and widely loved rather than expensive and exclusive.
- Ads are always easy to opt out of.
- A subscription removes them.
- Small purchases add the fun extras for adults.
Our promise
We will make mistakes. Some of them will be public, some will be expensive in time, and some will be very funny.
We promise to own them, share them and learn from them, and then let them go.
We hope you have fun with what we make, and that it helps you say pyt to all the mistakes we make, and all the flaws we all carry around every day.
Pyt.
Privacy
What we collect, what we do with it, and what you can ask us to do about it. [Draft: everything in brackets needs checking before launch.]
Who we are
PytCorp makes the pyt app and this site, and is responsible for the data they collect. [Company name, address and a contact email for privacy questions.]
What the app collects
[What the app stores, such as the things you write down to let go of, and whether it stays on your phone or is sent to us.]
Purchases
Subscriptions and in-app purchases go through Apple, who handle the payment. We never see your card details; we only get a record of what was bought, so we can unlock it.
Ads
Ads are always easy to opt out of, and a subscription removes them. Personalised ads rely on your iPhone's advertising identifier, which an app can only use if you say yes when your iPhone asks whether to let it track you. [Which ad network we use, and what it collects.]
Analytics and crash reports
[Whether we use analytics or crash reporting, which service, and what it collects.]
Your rights
You can ask us what we hold about you, for a copy of it, to correct or delete it, or to stop using it. You can also complain to the Danish Data Protection Agency, Datatilsynet. [How to delete your data from inside the app.]
This site
This site doesn't use cookies or tracking. Its fonts come from Google Fonts, so Google sees your IP address when the page loads.
Changes
If any of this changes, we'll update this page. [Last updated: date.]